Showtime hosts, Maine and Alden
On the data released by Kantar Media TV Ratings for Jan 14, Its Showtime beats Eat Bulaga with 1.5% advantage.
There is no doubt that ALDub tandem brought a significant increase of viewership rating for Eat Bulaga since mid year of 2015. This successful on screen love team conquered the noontime entertainment due to the good chemistry.

However, it seems that the trend has been changed already as the rating for both shows were tweaked differently.

Based on the data published by Kantar Media TV Ratings from Jan 11 - 14, 2016, Its  Showtime leads the noontime spot over Eat Bulaga. 

January 11: It’s Showtime (15.5%) vs. Eat… Bulaga! (15.2%)
January 12: It’s Showtime (15.3%) vs. Eat… Bulaga! (15.2%)
January 13: It’s Showtime (16.5%) vs. Eat… Bulaga! (15.3%)
January 14: It’s Showtime (17.2%) vs. Eat… Bulaga! (15.7%)

The addition of the new segments such as Tawag ng Tanghalan, TrabaHula, and inclusion of the new hosts Amy Perez and Mariel Padilla really contribute to the high rating of the show.

ALDub Fever is Over? Its Showtime Beats Eat Bulaga in 4 Consecutive Days ALDub Fever is Over? Its Showtime Beats Eat Bulaga in 4 Consecutive Days Reviewed by FilipiNews PH on Friday, January 15, 2016 Rating: 5

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